We encourage you to republish this article online and in print, it’s free under our creative commons attribution license, but please follow some simple guidelines:
  1. You have to credit our authors.
  2. You have to credit SciDev.Net — where possible include our logo with a link back to the original article.
  3. You can simply run the first few lines of the article and then add: “Read the full article on SciDev.Net” containing a link back to the original article.
  4. If you want to also take images published in this story you will need to confirm with the original source if you're licensed to use them.
  5. The easiest way to get the article on your site is to embed the code below.
For more information view our media page and republishing guidelines.

The full article is available here as HTML.

Press Ctrl-C to copy

Skyscraper tops protruding from the waves in submerged cities, homes shattered by extreme weather and polar bears stranded on floating islands of ice have become familiar media images of the climate change debate. But the effects of such images on how people understand the complexity of climate change remain poorly documented.
Communicating the impacts of climate change was the focus of discussion at the ‘We need to talk’ symposium in Copenhagen, Denmark, earlier this month (7 April). The event brought together an array of communication professionals, from marketing and the art world to architects, scientists and journalists. Their task: to come up with a new communications framework to make climate change easier for more people to understand.
One speaker was Anders Ladekarl, the secretary-general of the Danish Red Cross, who has worked with the organisation on relief and reconstruction efforts around the world. He remains optimistic about our ability to respond to climate change, but feels that doomsday scenarios and imagery have to give way to a new narrative.