We encourage you to republish this article online and in print, it’s free under our creative commons attribution license, but please follow some simple guidelines:
  1. You have to credit our authors.
  2. You have to credit SciDev.Net — where possible include our logo with a link back to the original article.
  3. You can simply run the first few lines of the article and then add: “Read the full article on SciDev.Net” containing a link back to the original article.
  4. If you want to also take images published in this story you will need to confirm with the original source if you're licensed to use them.
  5. The easiest way to get the article on your site is to embed the code below.
For more information view our media page and republishing guidelines.

The full article is available here as HTML.

Press Ctrl-C to copy

The medical aid organisation Médecins Sans Frontières (MSF) was first on the scene when Ebola broke out in West Africa and has been at the centre of efforts to care for the people affected.
It has struggled to secure the resources needed to cope with the emergency, strongly criticising what it calls the “global coalition of inaction”. In this interview, SciDev.Net talks to Polly Markandya, head of communications at MSF’s UK office, about the global and local fears that helped shape this into an exceptional crisis and highlighted the role of effective communication.
Markandya explains how the MSF communications team was “fighting on every front”: working with the affected communities in West Africa to allay fears, but also spending a lot of time dealing with the “fear induced responses” of Western governments. She says MSF has learnt many painful lessons about how to effectively communicate in a crisis of this magnitude. 

This article is part of our Spotlight, Managing health crises after Ebola.