This special issue of Biotechnology Journal collects together opinion and case study articles to explore a multitude of challenges around public communication of biotechnology in different parts of the world.
Topics include combating the negative emotions that many members of the public feel towards biotechnology by encouraging scientists to engage in public and media discussions, the challenges of achieving this, and a discussion of whether it is the type or level of information that is most important.
One article reviews how people currently think about biotechnology, the issue of scientific illiteracy and the media's role in creating and perpetuating misconceptions, while another argues that effective communication can't exist until public perceptions of scientists improve.

The way discussions about biotechnology are framed is also dealt with, concluding that innovative, new techniques are required to create a rational dialogue with the public.