24/07/14

Q&A: Lucia Grenna and her Connect4Climate initiative

By: Kaz Janowski

We encourage you to republish this article online and in print, it’s free under our creative commons attribution license, but please follow some simple guidelines:

You have to credit our authors.
You have to credit SciDev.Net — where possible include our logo with a link back to the original article.
You can simply run the first few lines of the article and then add: “Read the full article on SciDev.Net” containing a link back to the original article.
If you want to also take images published in this story you will need to confirm with the original source if you're licensed to use them.
The easiest way to get the article on your site is to embed the code below.

For more information view our media page and republishing guidelines.

The full article is available here as HTML.

Press Ctrl-C to copy

<div class="article-wrap">
<div id="article-introduction">
<h1>Q&A: Lucia Grenna and her Connect4Climate initiative</h1>
<h4>By: Kaz Janowski</h4>
</div>
<br />
<br />

<div id="article-body">
<p><iframe loading="lazy" frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/160092423&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe></p>
<p>Lucia Grenna heads a World Bank unit that specialises in climate change-related communication. In 2011, she set up a communication initiative called Connect4Climate, which has grown into a major global partnership of organisations and individuals committed to climate change action. Her task, she says, is “to listen to and to engage unusual audiences” and to make people realise that the term “climate change’’ in itself does not have a message.</p>

</div>
<div class="quick-links-wrapper">
<h3>You might also like</h3>
[related-articles]
</div>
<p>This article was originally published on <a href="https://www.scidev.net" target="_blank">SciDev.Net</a>. Read the <a href="https://www.scidev.net/global/multimedia/q-a-lucia-grenna-and-her-connect4climate-initiative/" target="_blank">original article</a>.</p>
<script type="text/javascript">
(function(e,t,n,r,i,s,o){e["GoogleAnalyticsObject"]=i;e[i]=e[i]||function(){(e[i].q=e[i].q||[]).push(arguments)},e[i].l=1*new Date;s=t.createElement(n),o=t.getElementsByTagName(n)[0];s.async=1;s.src=r;o.parentNode.insertBefore(s,o)})(window,document,"script","//www.google-analytics.com/ga.js","ga");var _gaq=_gaq||[];var _gaq=_gaq||[];_gaq.push(["_setAccount","UA-3223906-8"],["_trackEvent","article interaction","republished","https://www.scidev.net/global/multimedia/q-a-lucia-grenna-and-her-connect4climate-initiative/",null,true])
</script>
</div>

Lucia Grenna heads a World Bank unit that specialises in climate change-related communication. In 2011, she set up a communication initiative called Connect4Climate, which has grown into a major global partnership of organisations and individuals committed to climate change action. Her task, she says, is “to listen to and to engage unusual audiences” and to make people realise that the term “climate change’’ in itself does not have a message.