Skip Navigation

Science Communication: Promoting science

Key Documents

Displaying all key documents categories

Displaying 1-5 of 5 key documents

Linking international agricultural research knowledge with action for sustainable poverty alleviation: What works?

Source: CID-ILRI | July 2008

This report, published by the Center for International Development at Harvard University and the International Livestock Research Institute in Kenya, asks which institutions and approaches are most effective in using scientific knowledge to inform development strategies.

The authors evaluate five agricultural projects in Africa and Asia and suggest that the best strategies for closing the gaps between knowledge and action include: 'boundary-spanning' efforts such as creating partnerships to improve dialogue between researchers and local communities; 'use-driven' research directed at solving particular problems for particular groups of people; engaging stakeholders from the outset of a project; providing incentives for risk-taking; and improving project management and communication skills.

Biotechnology Journal special issue: Talking Biotech with the Public

Source: Biotechnology Journal | September 2007

This special issue of Biotechnology Journal collects together opinion and case study articles to explore a multitude of challenges around public communication of biotechnology in different parts of the world.
 
Topics include combating the negative emotions that many members of the public feel towards biotechnology by encouraging scientists to engage in public and media discussions, the challenges of achieving this, and a discussion of whether it is the type or level of information that is most important.
 
One article reviews how people currently think about biotechnology, the issue of scientific illiteracy and the media's role in creating and perpetuating misconceptions, while another argues that effective communication can't exist until public perceptions of scientists improve.

The way discussions about biotechnology are framed is also dealt with, concluding that innovative, new techniques are required to create a rational dialogue with the public.

Towards a better map: science, the public and the media

Source: UK Economic and Social Sciences Research Council

This is a thorough and in-depth analysis of the link between media coverage of science stories and the public understanding of science. The 56-page document was prepared for the UK Economic and Social Sciences Research Council by British media experts Ian Hargreaves and Justin Lewis, with the support of PhD student Tammy Spears.

The study, published in 2002, was based on data collected from a seven-month media analysis of over 2,000 science stories from radio, television and the press, and two nationwide surveys. It focuses on climate change, the MMR vaccine and cloning/genetic research.

Key findings include:

  • there is a clear link between media coverage and the way people understand science
  • only the broad patterns of coverage (whether a story or one side of a controversy receives more or less media attention than another) inform opinions;
  • the presence of more scientists in the media does not appear to increase public understanding of science issues; and
  • a clear and consistent narrative behind an issue helps generate public engagement.

This study continues the work that Hargreaves began in his 2000 report Who's Misunderstanding Whom? in which he discusses the idea of 'dialogue' with the public regarding science, and the possibility of enforcing a code of practice for science journalists.

A report on science and technology coverage in the South African print media

Source: South African Agency for Science and Technology Advancement | 2002

The South African press has often been criticised for its lack of science and technology coverage. This is the report of a study which aimed to determine how and to what degree science and technology were reported in a representative sample of the South African press.

 

The study surveyed the amount of science coverage in 15 South African publications over three months in 2002. Around 1000 science and technology articles were sampled and studied for profiles of the science reporters, tone of reporting, use of visuals, prominence of coverage and of controversies, and the nature of the reported science.

There were a number of key findings:

  • under 2 per cent of the editorial content studied was dedicated to science and technology;
  • a large number of science articles came from foreign sources, including foreign publications and wire services;
  • on average, each of the 15 publications had two science correspondents, although this varied greatly according to the type of publication, and none of the regional publications had dedicated science reporters;
  • overall, the tone of reporting was positive, with 42 per cent of the articles appearing to promote the benefits of science;
  • contrary to expectations, the majority of science articles did not deal with controversy;
  • together, biomedicine, astronomy, HIV/AIDS and technology constituted the majority of coverage (although Mark Shuttleworth's visit to the International Space Station during the sampling period no doubt boosted astronomy ratings).

The report concludes with a recommendation to repeat the study at regular intervals and over longer periods.

Communicating Science News

Source: US National Association of Science Writers

The US National Association of Science Writers has produced this guidance communicating science news. It introduces the different types of media and their different journalistic techniques; the role of the public information officers in creating science news; the dos and don'ts of media arrangements and some of the pitfalls in reporting science news that can generate misunderstanding and tension between science writers, scientists and public information officers.

Information Services