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Two cultures but one message for climate change

David Dickson

26 February 2010 | EN | ES | 中文

Natural and social scientists must work together to build public support for action against climate change

Flickr/Greenpeace International

Tackling recent controversies about climate change data requires a robust partnership between the natural and social sciences.

The natural and social sciences have never been comfortable bedfellows. Physicists and chemists have long distrusted the apparent lack of 'hard facts' in what they too often dismiss as the 'soft sciences'.

Conversely, social scientists can be equally dismissive of excessive claims to objectivity by their colleagues in the natural sciences.

Until recently, the climate change debate — and the work of the Intergovernmental Panel on Climate Change (IPCC) in particular — appeared to offer a model for how, in the right conditions, the two sides can work together effectively. While natural scientists have established the nature of the problem, social scientists have mapped both the likely implications and possible responses.

But the crisis that has gripped the climate change community over the past few months has revealed that gaps still remain between the two communities, especially in presenting a united communications front for countering increasingly vocal sceptics.  

Natural scientists have much to gain from the way social scientists can help them interpret both the process of science and the way that this is perceived by the public, and this has important lessons not just for climate change but also for the wider debate about embedding science into development policy.

The need for transparency

The crisis has certainly underlined the need for more transparent scientific procedures. Also that a greater willingness is required to accept that, even if these procedures are not as formal and rigid as many scientists claim (at least in public), it does not necessarily undermine their legitimacy.

That, for example, was a key lesson to emerge from the public exposure of private emails between climate scientists at the University of East Anglia, United Kingdom, and their colleagues around the world, which revealed a more human side to scientific practice (see Lessons about science from 'Climategate').

More recently, the climate community has been rocked by accusations of exaggerating statements about the rate at which glaciers in northern India are melting (see Glacier dispute reveals holes in research). Here, too, scientists have already made a convincing case that isolated misleading statements do not invalidate the overall consensus either on the reality of climate change or on the urgency needed to mitigate its likely impact.

But the damage has been done. Having built both its credibility and its authority on claims to objective analysis, the IPCC has become highly vulnerable to any charge undermining these (see A changing climate for the IPCC). And this, in turn, has severely dented public support for political action.

A different light

The challenge now is how to reverse this trend, In both the email exposure and the glacier cases, the climate change community's initial response has been to emphasise the need for more rigorous peer review of its conclusions.

But this focuses on the wrong end of the problem. As Stephen Schneider, a leading US climatologist, told the annual meeting of the American Association of Science (AAAS) in San Diego earlier this week (18–22 February), a close analysis of the thousands of references used in the most recent IPCC assessment could expose "20 to 30" scientific errors — but that would still not undermine its main conclusions reached through the combined work of many thousands of scientists.

More useful would be a greater willingness to accept that the natural sciences are themselves social activities and can accommodate occasional erroneous data without damaging the robustness of their conclusions.

The main task lies not in changing the IPCC's behaviour but in encouraging the public to view the organisation and its messages in a different light. And this is an area where social scientists have more to offer than natural scientists are often prepared to admit.

Climate sceptics get 'scientific'

Other speakers at the AAAS meeting described how industrial lobbyists and conservative political groups in the United States are deliberately playing up uncertainties in the science of climate change to generate public support. This represents a change in strategy from the direct political attacks on environmental regulations during the 1980s.

Indeed one speaker, Naomi Oreskes — a professor of history and science studies at the University of California, San Diego — argued that such groups were being "more scientific" in their approach to swaying public opinion. Aggressive advertising campaigns attacking climate scientists, for example, show a better understanding of how voters decide on complex issues than the "boring websites" that scientists often use to respond.

There is growing evidence that such campaigns are effective in reducing public support in the developed world for action to combat climate change. And this in turn risks undermining efforts to provide the developing world with the resources needed to meet the many challenges that such change will bring.

Climate scientists must become more sophisticated in how they communicate to reverse this trend. Not only does their science need to be robust, but so too does their understanding of why society reacts to it in the way that it does. And for that, the input of the social and political sciences is essential.

David Dickson
Director, SciDev.Net

Comments (6)

Rey Tiquia ( Australia )

1 March 2010

Tackling a global issue like climate change requires global cooperation between natural science, social science and traditional natural sciences from various cultures and societies all over the globe (including the premodern Chinese and australian aboriginal traditional knowledge on weather, climate and season). Dr. Rey Tiquia PhD Traditional Chinese Medicine Practitioner Melbourne, Australia

owen gaffney ( International Geosphere Biosphere Programme | Sweden )

1 March 2010

Natural scientists do not need to turn to social scientists to work out how best to communicate and influence people - they need to go to the practitioners who do this well. Natural scientists must learn from policymakers, politicians, advertisers, marketing experts, journalists, NGOs, etc. These people are astoundingly effective at what they do. Natural scientists need to look at what practices they need to adapt to their own ends. Almost the last people they need to speak to are more academics/researchers. This has been a major pitfall in the past. Funders and heads of institutes also need to strategically priorities communications and fund it appropriately.

Harry Jones ( ODI | United Kingdom )

1 March 2010

Good editorial, David, I completely agree. I would say that as well as scientific organisations becoming more savvy in communicating their work, other reforms must be made in order to improve the use of science in policy dialogues: 1) Scientists should not be alone in defending their work from politicisation. Other forces play a role in separating genuine disagreement about the evidential basis for policy proposals from arguments put forwards in bad faith, and positions that stem from vested interests. Improving media understanding of science is one approach, and wider reforms such as making provisions for public service broadcasting could help; other factors include setting up independent bodies to ensure ‘balance’ and accuracy in the media, or to mediate the use of science in the policy process or peer review the scientific content or bases of government policy. 2) Perhaps the most important factor in strengthening the way that science is incorporated into policy dialogues is the public understanding of science. The higher the understanding and general levels of education, the less space there is for ideologically-motivated parties to triumph with their own interpretations of research or attacks on science, as political debates could be more technical while remaining inclusive.

Jorge Laine ( Venezuela )

1 March 2010

Since Kyoto till Copenhagen there have been many meetings (IPCC, etc, etc) that have added some Gton CO2 to the atmosphere just because of transportation of scientists and politics from their countries to the meeting places as well as because of air conditioning of meeting rooms. I would propose the next meeting regarding climate change will require compulsorily participants to arrive to the meeting place from their countries on non-CO2 emitting transportation vehicles, and the meeting be carried with open windows without air conditioning. Probably, nobody would attend. Let's use non polluting internet substitute meetings and only use air conditioning for peer reviews. Jorge Laine

Moira ( Canada )

2 March 2010

The new light on climate science ought to outshine that of the IPCC which has for years conducted a brilliant but misleading campaign. There is nothing boring about the alarm sirens sounded by the IPCC and its parents, the United Nations Environmental Program and the World Meteorological Organization. There is nothing boring about their films, frightening images and threatening predictions. During the Global Warming/Climate Change campaign, the public has seen far too little of real science. Now is the time for social scientists and social engineers to step into the shadows and let the light fall on those scientists (including some in the IPCC) who know that climate science is not settled.

Steven T. Corneliussen ( United States of America )

2 March 2010

Meeting the communication challenge, says commenter Owen Gaffney, requires not so much scientists as "policymakers, politicians, advertisers, marketing experts, journalists, NGOs, etc." Question: Given that a drama or story draws essential energy from conflict, and given that conflict surrounds perceptions of climate change, shouldn't Gaffney's "etc." include dramatists, scriptwriters, novelists -- in other words, to adapt a famous poet's observation, shouldn't it include the unacknowledged legislators of the world? The late novelist Michael Crichton apparently accelerated climate-science skepticism. Where's the anti-Crichton? She or he could arise whether or not scientists imagine -- in their earnest, prosaic isolation on one side of the two-cultures chasm -- that only hard and soft scientists can meet this challenge.

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